OneTwo: Leveraging the Power of the Crowd to Compete in Fantasy Sports
Designing a Social Platform for Fantasy Premier League Players to Get Signal and Engage in Community
Disciplines
Product Design, User Research
Industry
Sports
Duration
2 weeks
Analytics paired with Power of the Crowd
Player cards showing gameweek statistics but also social commentary and community comments to help provide both sides on why you should sit or star
Player cards showing gameweek statistics but also social commentary and community comments to help provide both sides on why you should sit or start
Opening Side Drawer for Easy Navigation
A borrowed interaction from B2B SaaS tools and Dashboards which helps users minimize clickpaths and tabs
Automatic topics tagged to each player for trending stories
Providing users additional context and the “so what” behind trending stories so they have an actionable signal in front of them. These are searchable, clickable, and easily scannable
What did we learn?
When building an MVP, start with the User Journey
Ultimately, our user journey had a couple of points of friction we could aim to tackle.
By mapping it out and performing generative research early on, we were able to build conviction with our founding team on where there might be enough of a problem for us to build product market fit around.
User research is king. I ran 4 interviews with highly engaged players focused on understanding how users set their lineups each week and how they stay engaged with FPL during the week with friends and socials.
When in doubt, go back to the research
Me and another designer working on this project were united when we didn’t think there was a high success rate of our launch if we were to compete against X and Reddit. So our original concept was focused on an analytics dashboard to provide weekly signal.
But our founders had already pitched a Fantasy Sports Social Media platform to their investors which left us with competing priorities.
We were able to overcome this by going back to our research to realize that actually one of the biggest signals users look for is what the rest of the community is saying about certain players. So instead of one concept vs the other, we realized we could create a multiplier by marrying both player analytics with a social feed within each player profile.
The best MVPs are also designed to be growth engines
So many of the considerations around this app were around how we could design features to seed the first round of users and also to attract eye balls via creators who wanted to sign on and use the application.
The best design takes into account not only solving the user pains, but also how to even get users there in the first place and after that, how to delight them so much that they want to stay.
Other features we designed as part of this MVP to attract first time users focused on fun ways for users to generate assets they could share with their friends and brag about their own gameplay. These features include a Lineup Challenge mini-game, Badges, and generated Player Profiles you can all share.
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